Wyoming Livestock Genetics Association continues to grow, adds new online presenceWritten by Saige Albert
After the Wyoming Livestock Genetics Association (WyLGA) was formed last summer, membership numbers have been steadily increasing, and now, a new benefit to membership is available.
“We have developed our website now,” says Scott Keith, manager of WyLGA. “The website is going to be the heartbeat of the association and an opportunity for members to really see the value of what we can do from a promotional standpoint statewide, nationally and internationally.”
The new website is attractive, easy to navigate and features an array of information from all of the members of the association, says Keith.
Members of the WyLGA have the opportunity to provide all of their contact information on the site, including sale dates and flyers, a link to their website, phone numbers and email addresses.
Members in all three levels of membership – producer, associate or affiliate – are all features on the site.
“If we click on the name of an individual member, it expands their contact information,” Keith explains. “We are going to continue expanding that feature and promote the website for our members.”
In an effort to continue to promote the organization, Keith also mentions that the website offers the opportunity for producers to submit membership information online.
“We have an online, interactive registration form,” he explains. “People who are interested in membership can either print that form and fill it out or fill it out online and submit it.”
More information about membership and its benefits is also available on the site.
“Membership is only $50 a year for producers,” Keith says. “That is a good price for all the benefits that members can see.”
“I think there are a lot of potential affiliate members out there, as well,” he continues. “Anyone tied to the industry can be a member.
In addition to member’s information, the WyLGA also provides a separate page with a directory of websites for important industry organizations.
“We want to have a list of links readily available that is easy to access,” Keith says. “This also allows us to promote those companies who are associate members of the organization.”
“One nice feature is an events calendar that we are going to post the sale dates of all of our members,” Keith explains. “We are going to work with members of the industry, and our members to get a list of those dates.”
Each event will be linked to the event website and more information about the producers.
Other events included are those industry trade shows that Keith will attend to promote the organization and its members.
“I will be attending events for our members, like the National Western Stock Show (NWSS) in Denver, Colo.,” Keith continues.
Trade show promotion
Keith will continue to travel around the state and region, attending trade shows to provide marketing for WyLGA and its members.
“I’ll attend five or six trade shows every year,” Keith says, noting that he introduced the organization at the NWSS this year. “This year, the NWSS went really well.”
Keith tracks information collected from the booth and notes that, this year, nearly twice as many pieces of information were picked up from the booth compared to last year.
“That is really an improvement,” he says. “People are interested and involved with WyLGA.”
He also notes that he hopes to expand the information available at the trade showbooth.
“We didn’t have too many producers who had information there, and I would like to see that grow,” Keith explains. “We’d like to totally cover our available space with information about our producer members.”
Future Cattle Producers
In addition to information about the WyLGA membership, Keith notes that the website will serve as an information center for the Future Cattle Producers of Wyoming program, as well.
“The Future Cattle Producers has a site that is linked to the WyLGA site,” he says. “It has a list of participants with their contact information, as well as their donors.”
Keith hopes to continue to add information on that site, as well, by making the program application available online.
“We’d like to have students be able to submit their applications online,” he adds.
The development of the WyLGA website is testament to the fact that the organization is growing and developing to best serve its members.
“This is a big step for the association,” Keith comments. “We’re really excited about the site.”
“The website gives our members a lot of opportunities for exposure without a lot of cost,” Keith says. “It is a great new aspect to the WyLGA.”