‘Sunday Funday’ promotes lamb

From tailgating to brunching to Sunday suppers, the American Lamb Board (ALB) has been promoting American lamb as the perfect fall protein through its “Sunday Funday” campaign. 

The contest is being promoted by consumer e-blasts, social media and lambassador bloggers. ALB’s blogger partners have also created some great new fall recipes to inspire consumers to get lamb incorporated into their Sunday celebrations. 

A collection of fall-based lamb recipes are available at americanlamb.com/consumer, or find other lamb recipes, including apple cider braised lamb shanks at runningtothekitchen.com/apple-cider-braised-lamb-shanks, a fall harvest bowl with lamb meatballs at twopurplefigs.com/fall-harvest-bowl-with-lamb-meatballs-recipe or the ultimate lamb chili at climbinggriermountain.com/2018/10/ultimate-lamb-chili.html. 

The Sunday Funday contest is designed to collect new consumer e-mails to stay connected year-round with seasonal recipes, cooking tips, contests and events. Lamb fans answer questions about their ideal “Sunday Funday” to determine their lamb personality – Sunday Bruncher, Tailgate Griller or Sunday Slow Cooker. Fans then receive two custom American lamb recipes and are entered for a chance to win a prize package from their category. 

There is still time to help spread the word about the contest. Winners will be selected on Nov. 15. The direct link to the contest is americanlamb.com/sundayfunday.