Embracing Small Business Saturday: Why Shopping Local Matters for Our Communities

By Andi McClintic

As November begins, so does the busiest shopping season of the year. 

We’re familiar with Black Friday and Cyber Monday, but let’s not overlook Small Business Saturday – a day dedicated to supporting the businesses keeping our communities vibrant and unique. 

On this day, shop small and make an impact close to home by supporting the shops, services and makers in our own backyards.

Rural and local businesses face unique pressures. They compete not only with the convenience of online shopping but also with the often lower prices offered by big-box stores.

While saving a few dollars might be tempting, supporting local businesses offers value that goes beyond the bottom line. Local shops offer jobs, character and a sense of shared community, and each of us has a role to play in keeping our local economies thriving.

When we spend locally, we keep more money circulating within our community. Dollars spent at a local business are reinvested in other local businesses, services and wages, creating a positive cycle of economic growth. This keeps our towns and neighborhoods financially resilient and can contribute to community improvements and local projects.

When we think of local businesses, we might envision the shops lining Main Street, but small businesses come in all forms. 

Many local entrepreneurs run online or home-based businesses, selling unique, handcrafted or custom items through websites or social media platforms. Following and engaging with these businesses on social media is a great way to stay connected and discover the variety of products they offer.

This Small Business Saturday, let’s show up for the businesses making our towns feel like home. 

Support local businesses, not just for the unique products and services they offer, but for the positive impact they have on our neighborhoods, our economy and our sense of community.

Andi McClintic is the assistant director of lending services with the Center for Rural Affairs. Established in 1973, the Center for Rural Affairs is a private, nonprofit organization working to strengthen small businesses, family farms and ranches and rural communities through action-oriented programs addressing social, economic and environmental issues. For more information, visit cfra.org.