WyFB unveils 2024 membership survey results at annual conference
Earlier this year in April, Wyoming Farm Bureau (WyFB) members were given the chance to participate in a short anonymous survey.
During the 105th WyFB Annual Meeting held on Nov. 7-9 in Casper at the Ramkota Hotel and Conference Center, Pac/West President and Chief Executive Officer Mark Truax unveiled the organization’s membership survey results.
Survey results
This year, the organization focused on four areas including general satisfaction, value and utilization of benefits, member communication and education and advocacy.
The survey results were then broken down into more detailed areas consisting of regular members and associates.
“I have been around the country where there were similar surveys done, and there is a difference between these two membership categories,” he explained. “I think this difference creates a very significant opportunity for all of us.”
“Overall, the general satisfaction rate was 52.4 percent, and 77 percent of members stated they would continue their membership in the future,” he noted. “These results show great trust and value in WyFB.”
Survey respondents were also asked what their thoughts were on the WyFB staff, and the survey resulted in members stating they felt the staff would protect them and their interests.
While, there are always ways to grow and improve, the survey found engagement is an area which needs to be further developed.
More results
WyFB is not only working to protect and advocate for their members at the county and state level but also at the federal level as well.
As an organization, farm bureau works diligently to protect private property rights, minimize taxes and government spending, limit unnecessary regulations and make government leaders aware of citizen needs at a local, state and national level.
“We are an advocacy team, and it’s our job to get up, go out and engage with all of you, as well as the next generation,” Truax stated. “We are also here to help members understand benefits and have more knowledge and awareness about them. Even if members don’t use their benefits, they are still finding them valuable.”
Another topic Truax discussed was the results of how individuals receive communication and where they get their information from.
“This one shocked me, but 78 percent of members are fine with e-mail as a mode of communication, while about 57 percent said they read some form of agricultural news,” he continued. “Reading the newspaper has gone by the wayside, as most people are not getting it delivered to their homes anymore.”
“Most people these days are reading it from a device that fits in their pocket between meetings or other activities,” he mentioned. “But from a marketing standpoint, 57 percent who are reading print material on agriculture is a captured audience.”
“Looking back at the results, connecting and advocating for members go hand-in-hand, but I’m interested in how we can continue to meet members needs and get them the information they are looking for,” he concluded.
Melissa Anderson is the editor of the Wyoming Livestock Roundup. Send comments on this article to roundup@wylr.net.
