“Beef. It’s What’s For Dinner.” brand highlights how beef fits into what’s trending in the new year
The beginning of the new year is a time of anticipation and what better to look forward to than cooking with beef and trying new culinary trends?
With so many trends forecast this time of year, it can be hard to keep up, so the “Beef. It’s What’s For Dinner.” brand, funded by the Beef Checkoff, has gathered some of the most popular food trends for 2025.
As the new year kicks off, it’s no surprise many of the trends focus on fueling up for busy schedules.
High-protein foods
According to recent surveys, more people are looking to incorporate high-protein foods into their diets this year – going beyond protein powders and bars and prioritizing whole foods such as beef.
Along with beef’s great taste, it’s a protein powerhouse and provides a variety of essential nutrients which support overall health.
For example, a three-ounce serving of lean beef provides 10 essential nutrients in about 170 calories, including high-quality protein, zinc, iron and B vitamins.
Dumplings
Dough pockets filled with everyone’s favorite flavors – dumplings – are predicted to be a hit across the globe.
This delicious and convenient class of dishes is not only perfect for food on the go, it also touches on another trend of 2025 where consumers are looking to use more global flavors and spices.
Beef and shiitake dumplings with orange ponzu dipping sauce is a perfect idea for anyone wanting to try out this trend in the coming year.
Breakfast foods
It’s predicted breakfast will be big in the new year, specifically savory breakfast dishes which are expected to take center stage over sweeter options like pancakes and pastries.
A beef and spinach breakfast sandwich is a great way to fuel up for the day and join in on the trend.
Snacks and small bites
The time is coming for those who want a little bit of everything or want something consistently throughout the day. Appetizers and snacks are expected to continue trending in 2025.
With schedules only getting busier, it’s no surprise people are looking for quick and protein-packed snacks like a classic beef jerky trail mix. And, when it comes to afternoon snacks or appetizers, who can pass up on flaky beef stuffed pinwheels.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses one dollar per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to U.S. Department of Agriculture approval.
